There are two aspects to aesthetic design. First there are the elements of design (line, shape, form, space, texture, color, and—I believe when it comes to jewelry–light). These are the building blocks of design, like construction materials, cooking ingredients, or vocabulary. Then there are the principles of design (unity, variety, repetition, balance, contrast, and scale) which are guidelines to putting the elements together, like a blueprint, recipe, or rules of grammar. Continue reading
Marjorie Elliott Bevlin, Design Through Discovery: The Elements and Principles, 2nd edition.